Looking to dodge being dubbed a crew of Massholes, the Cheeky Fly Fishing entrepreneurs , all hailing from New England, are re-energizing fly fishing’s image.

Ted Upton, one of the founding members of Cheeky Fly Fishing described his company’s target market like this, “You may know fly-fishing as a traditional and stuffy sport, but there is a growing demographic of progressive fly fishermen who are demanding different things.”

Today’s fly scene is comparable to the ski game of yesteryear, stereotypically considered a sport preferred by snobby blue-hairs. But much like the ski scene of 20 years ago, a hardcore youth movement has come along and injected raw adrenaline into the sport, and Cheeky helps personify that. Check the Mojo reel currently in their online stock, and prospective models for 2011 & 2012.

cheekyflyfishing.com

Much to the chagrin of purists abroad, invasive species like the snakehead are becoming hot bites in US tidal watersheds.

Maybe it’s the novelty, maybe it’s to separate the men from the boys, or snakehead meat selling for nearly $5 a pound. Either way, don’t be shocked when it appears on menus locally.

And oh yeah, take this opportunity to be the first to post a HQ version of “Snakehead on the Fly” on Youtube.