Cheeky’s back! Cheeky’s hot off the press with their new reel for freshwater, The Ambush. The Ambush is a flyweight, weighing in at 5.0 oz, and a tight 3.75″ in diameter, she’s swift and stealthy enough to slay that anchor trout you’re been missing with less cheeky reels.

And, if you’re looking to pre-order Cheeky’s top shelf reel today, they’ll knock $50 off the price until August 26. Rigged and ready for anything from trout to salmon, it’s destined to slay. Get it while it’s hot.

The self-portrait is a fine art that takes years to master. You dish the verdict on this clip “Rojo Pesca.” This video of one man, one camera, and one fish is a coming of age tailwater story. The moral? Sometimes when opposing concepts come together, they produce fate.

from on .

The high-class Lo Fi Fly guys have shown us that less, is actually so much more in this short.

from on .

Kinda makes you wonder when the leaves will start changing. Next proverb to prove, ignorance is bliss. We’ll see if we can’t inspire another beautifully dumbed down fishing vid on their jet, The Green Unicorn.