The company has some pretty stellar earth-friendly business practices, like donating all $10 million of its Black Friday sales to grassroots environmental groups.
It’s about to get even better. Starting in April 2017, shoppers will be able to bring their used Patagonia merchandise to local stores and exchange it for credits to buy new items. Patagonia will then clean, repair, and sell the older donated items at discounted prices on their new Worn Wear website.
The program is an expansion of Patagonia’s existing Worn Wear program, which was created in 2013 to repair old items so they can be worn longer ― and kept out of landfills. The entire practice speaks to the brand’s efforts to get people to keep their clothing for longer periods of time.
