For any angler, even a bad day on the water is better than a good day spent indoors. To honor those who
are passionate about living life beyond walls, Smith joined forces with Howler Brothers – craftsmen of
limited-run, outdoor lifestyle apparel and goods – to launch a capsule collection fit for avid adventurers,
thrill seekers and tequila drinkers.
Debuting this month, the collaboration includes co-branded models of the popular lifestyle-oriented
Lowdown sunglasses (MSRP $100.00) and the fishing-inspired Dockside sunglasses with ChromaPop
polarized lens in Bronze Mirror, for increased color and clarity definition on and off the water (MSRP
$209.00). Both models are available in matte tortoise and feature the Howler Brothers monkey logo
micro-etched into the lens.Howler Brothers has also created a limited-edition Aransas shirt, t-shirt, and
hat to accompany the co-branded assortment.
“We initiated the collaboration because both our brands have a very similar mindset. With a passion for
activities like fishing, surfing and getting outdoors, Smith and Howler both celebrate pursuing adventures,”
stated Chase Heard, founder and CEO of Howler Brothers.
The limited-availability collection will be available at specialty fishing retailers beginning Spring 2015 and
online at smithoptics.com and howlerbros.com.
