Officially launched today, the website — located at CortlandLine.com — provides quick, easy navigation through Cortland’s broad range of quality products, including lines and accessories for fly and sport fishing as well as products for hunters. Visitors can access technical content / specs, a blog highlighting fishing tactics and conservation news, a brag board, and background information on the company and its management team. Retail partners can log into their accounts to place and check orders, review promotions and access other information to help them help their customers.
“We approached this project as we approach everything at Cortland: With a focus on the needs and passions of fishermen,” said Randy Brown, president and CEO of Cortland Line Co. “Like the lines we produce, this new website provides a sleek, efficient means to connect with whatever you’re after.”
The new website represents one of the most visible steps toward transforming Cortland into a global fishing line brand as the company approaches its centennial anniversary in 2015. Under new ownership since 2012, the company is approaching its second century with fresh dedication to helping anglers “feel the pull.”
The new website as well as new products and proprietary coating processes extend Cortland’s position as a long-time leader in the fishing industry. For 2014, the company has already debuted its new Big FlyTM line, engineered to load and throw big streamers, bass flies and tandem rigs with minimal false casting; Finesse TroutTM, an ultrasmooth casting line built around Cortland’s new PSTTM coating in a stealthy heron blue color; and a new line of competition nymph rods, designed especially for precise European-style nymphing. Other new products for 2014 will be announced in coming months.
