KEY POINTS
- Outdoor clothing and equipment brands are expanding adventure trips and education programs to introduce customers to different outdoor activities.
- After their first time participating in one of L.L. Bean’s outdoor discovery programs, customers spend 30% more with the apparel brand in the next year, the company said.
- The programs range from free, short education programs to week-long international trips that cost more than $5,000.
It’s all there when you arrive. The fishing gear, the boat, the waders, the guide that knows that one secret spot where the trout are sure to bite along the Madison River in Montana’s Ruby Valley.
Orvis outdoor apparel and gear company has taken care of all of it — for $3,275. All you have to do is focus on the rhythm of your cast and the cool, clear water moseying by.
This is the vacation experience outdoor retailers and apparel companies are gunning for as they expand beyond merchandise into planning adventure trips and outdoor activity schools. The Orvis Fly Fishing school wants to make planning your vacation easy.
