It seems everywhere you look brands are offering the option to customize. We have seen it in the sneaker market with many labels (Vans, Nike, Converse), but this is the first encounter we have had with sunglasses. Oakley offers 25 styles that you can modify to your needs. With Sunglasses being one of the most crucial pieces of gear to fly fishing, this a great tool to explore.

•www.oakley.com/custom/•