SkeenaWild Conservation Trust has devised an innovative poster to attract attention to its cause.

The poster is entirely covered with removable $5 bills, beneath which hides a startling message: If salmon disappear from the Skeena, so will $100 million from the local economy.

It was unveiled on Smithers’ Main Street. And much to the delight of the gathered lunch crowd, the money—roughly $2,100 in total—was free for the taking.

“Everyone knows salmon are important for our ecosystem, but most people aren’t aware of their economic worth,” said Greg Knox, Executive Director of SkeenaWild. “Literally putting money in people’s hands demonstrates how we all directly benefit from them. It’s like a mini stimulus package, from salmon.”
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